Don’t ignore your audience. Inform them.

Recently, a client and I were at a huge Des Moines social function and ran into someone I knew.  Quite a nice person, said Hello, and immediately went to start chatting with new other folks without any other chit-chat with no further introductions.  There’s nothing wrong with that.  However, that’s leaving little information about that person and closing off anymore lines of communication.  That left the person I was with confused, ignored and lost interest with this old aquantence. 

If we ignore our websites, neglect our blogs, the will be no more audience to be curious to learn more about you, your business, and company.  There could have been further business and great networking opportunities in the future.  So, update your websites, blogs, adversting materials and other media.  That’s the same as ignoring your audience.

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